Sony FWD98X90L Direct Full Array LED TV $15,999.00 $9,998.00
Sale!

Sony FWD77A80K 77″ 4k OLED TV

$4,999.00

or from $3,499.00 today & 5 weekly interest-free payments of $300.00 with Laybuy

**1 x Display model only at this price **

Same Model as the XR77XA80K Except the 3 Years Warranty.

 

WE WILL MATCH ANY SONY LED PRICE + 3 YEARS WARRANTY WITH AV WORLD!

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Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Next generation picture and sound with Cognitive Intelligence

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow.

Exceptional pure blacks for real-life depth and texture

 

Screen is the speaker, pictures and sound in harmony
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Hands-free help from Google
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.
A wide colour spectrum for real-world shades and hues
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Intelligent motion processing for smooth, fast-moving action
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Screen is the speaker, sound follows pictures precisely
Screen is the speaker, sound follows pictures precisely
Sound comes directly from the screen with Acoustic Surface Audio＋™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Key Features

Dolby Vision and Dolby Atmos

Dolby Vision and Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Creator Calibrated Mode

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

4K OLED

4K OLED

Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. You’ll also enjoy striking contrast on our OLED screen that’s expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.

Cognitive Processor XR

Cognitive Processor XR

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

XR OLED Contrast Pro

XR OLED Contrast Pro

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR Triluminos Pro

XR Triluminos Pro

Powered by our Cognitive Processor XR, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

XR HDR Remaster

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR 4K Upscaling

XR 4K Upscaling

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

4K XR Super Resolution

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

Works with BRAVIA CAM

Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Google TV

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Hands-free Voice Search

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Works with Alexa

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Apple AirPlay / Apple HomeKit

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast built-in

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

Easy to wipe

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Smart remote

Smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

3-way multi-position stand

3-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface

Metal Flush Surface

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Living Decor

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

BRAVIA CORE

BRAVIA CORE

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.

4K/120fps

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.

Auto Low Latency Mode

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

Variable Refresh Rate

Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Auto HDR Tone Mapping

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

Auto Genre Picture Mode

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Acoustic Surface Audio+

Acoustic Surface Audio+

Sound comes directly from the screen with Acoustic Surface Audio+. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.

3D Surround Upscaling

3D Surround Upscaling

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.

Voice Zoom 2

Voice Zoom 2

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Acoustic Center Sync

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Bluetooth connectivity

Bluetooth connectivity

Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place – without any disturbances or interruptions.

Ambient Optimization

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Light Sensor

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Acoustic Auto Calibration

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimises sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

4K XR Smoothing

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR OLED Motion

XR OLED Motion

Powered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colours from any angle

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you’re watching.

Google Assistant

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works with Hey Google

Works with Hey Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Hey Google” to get started.

  • Dimensions and Weight

      • Screen Size (inch, measured diagonally)

        77″(76.7″)

      • STAND WIDTH (STANDARD POSITION)

        Approx. 1409 mm

      • DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W x H x D)

        Approx. 1722 x 1066 x 389 mm

      • STAND WIDTH (NARROW POSITION)

        Approx. 619 mm

      • DIMENSION OF TV WITH STAND (NARROW POSITION) (W x H x D)

        Approx. 1722 x 1024 x 389 mm

      • STAND WIDTH (SOUNDBAR POSITION)

        Approx. 1409 mm

      • Weight of Package Carton (Gross)

        Approx. 43 kg

      • Weight of TV without Stand

        Approx. 34.8 kg

      • VESA® Hole Pitch(W x H)

        300 x 300 mm

      • Dimension of TV without Stand (W x H x D)

        Approx. 1722 x 998 x 54 mm

      • DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D)

        Approx. 1722 x 1024 x 389 mm

      • Weight of TV with Stand

        Approx. 37 kg

      • Dimension of Package Carton (W x H x D)

        Approx. 1860 x 1141 x 190 mm

      • SCREEN SIZE (CM, MEASURED DIAGONALLY)

        195 cm

  • Connectivity

      • HDCP

        HDCP2.3(for HDMI™1/2/3/4)

      • USB drive format support

        FAT16/FAT32/exFAT/NTFS

      • Component Video (Y/Pb/Pr) Input(s)

        No

      • HDMI inputs total

        4(4Side)

      • Variable Refresh Rate (VRR)

        Yes (for HDMI™3/4)

      • Composite Video Input(s)

        Hybrid with S-Center Speaker Input x1(Side, Mini jack)

      • RS-232C Input(s)

        No

      • Subwoofer Output(s)

        –

      • Digital Audio Output(s)

        1(Side)

      • Auto Low Latency Mode (ALLM)

        Yes (for HDMI™3/4)

      • IF (SATELLITE) INPUT(S)

        No

      • USB HDD Recording

        No

      • HDMI Audio Return Channel (ARC)

        Yes (eARC/ARC)

      • RF (Terrestrial/Cable) Connection Input(s)

        1(Side)

      • Headphone Output(s)

        1(Side)

      • WI-FI FREQUENCY

        2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)

      • USB ports

        2(Side)

      • USB playback codecs

        MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

      • Wi-Fi Standard

        Wi-Fi Certified 802.11a/b/g/n/ac

      • CHROMECAST BUILT-IN

        Yes

      • BRAVIA SYNC (INCLUDING HDMI-CEC)

        Yes

      • APPLE HOMEKIT

        Yes

      • Features specified in HDMI2.1

        4K120/eARC/VRR/ALLM

      • Audio Output(s)

        –

      • Bluetooth profile support

        Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) 1/AVRCP (AV remote control)

      • Ethernet inputs

        1(Side)

      • APPLE AIRPLAY

        Yes

  • Picture (Panel)

      • Display resolution (H x V, pixels)

        3840 x 2160

      • Display type

        OLED

      • Backlight type

        –

      • Viewing Angle (X-Wide Angle)

        –

      • Backlight dimming type

        –

      • PANEL REFRESH RATE

        100Hz

      • ANTI REFLECTION (X-ANTI REFLECTION)

        –

  • Picture (processing)

      • Colour enhancement

        XR TRILUMINOS PRO™, XR Smoothing, Live Colour™ Technology

      • BRAVIA CORE CALIBRATED MODE

        Yes 2

      • CONTRAST ENHANCEMENT

        OLED XR Contrast Pro, XR HDR remaster, Dynamic Contrast Enhancer, Pixel Contrast Booster

      • HDR (High Dynamic Range) compatibility

        Yes(HDR10,HLG,Dolby Vision)

      • Video signal support

        HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz) 3, 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p

      • Clarity enhancement

        XR 4K Upscaling, Dual database processing, XR Super Resolution

      • Picture modes

        Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated

      • NETFLIX CALIBRATED MODE

        Yes

      • Picture processor

        Cognitive Processor XR

      • MOTION ENHANCER (NATIVE HZ)

        XR OLED Motion, Auto mode

      • SENSOR

        Light

  • Sound (Speakers and Amplifier)

      • Speaker Configuration

        Actuator x 3, Subwoofer x 2

      • Speaker Type

        Acoustic Surface Audio+

      • Audio Power Output

        20W + 10W + 10W + 10W + 10W

  • Sound (Processing)

      • ACOUSTIC AUTO CALIBRATION

        Room & User Position Compensation

      • Sound modes

        Standard, Dialog, Cinema, Music, Sports, Dolby Audio

      • VOICE ZOOM

        Voice Zoom 2

      • Dolby audio format support

        Dolby™ Audio, Dolby™ Atmos

      • DTS audio format support

        DTS Digital Surround

      • READY FOR 360 SPATIAL SOUND PERSONALIZER

        Yes 4

      • Simulated surround sound

        3D Surround Upscaling

      • ACOUSTIC CENTER SYNC

        Yes(Sony compatible Soundbar)

      • FM Radio

        No

      • Sound processing

        No

  • Camera

      • CAMERA FUNCTION

        Yes 5(Camera apps)

      • CAMERA

        BRAVIA CAM 5(Option)

  • Software

      • Application Store

        Yes (Google Play Store)

      • On/Off Timer

        Yes

      • Voice Search

        (Voice Search)Yes 6/(Built-in Mic)Yes

      • SMART TV

        Google TV™

      • Sleep Timer

        Yes

      • Text Input Language

        ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH

      • Operating System

        Android TV™

      • Internet Browser

        Vewd

      • Electronic Program Guide (EPG)

        Yes

      • BUILT-IN MIC SWITCH

        Yes

      • Closed Captions (Analog/Digital)

        (Analogue)No, (Digital)Subtitle

      • On-board Storage (GB)

        16GB 7

      • Teletext

        Yes

      • Display Language

        AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU

      • Auto Calibration with CalMAN®

        Yes

  • Features for ​PlayStation®5

      • Auto HDR Tone Mapping

        Yes

      • Auto Genre Picture Mode

        Yes

  • Power and Energy saving

      • SCREEN SIZE (CM, MEASURED DIAGONALLY)

        195 cm

      • Power Consumption (Standby Mode) for Energy Star

        –

      • Power Consumption (On Mode) for Energy Star

        –

      • ECO FRIENDLY

        Yes

      • Screen Size (inch, measured diagonally)

        77″(76.7″)

      • Power Consumption (in standby)

        0.5 W

      • Mercury content(mg)

        0.0 mg

      • Dynamic Backlight Control

        –

      • Energy Star® compliant

        –

      • Presence of lead

        –

      • Power Saving Mode / Back Light Off Mode

        Yes

      • Power Requirements (voltage/frequency)

        50/60 Hz, 110 V – 240 V AC

  • Design

      • STAND COLOR

        Titanium Black

      • STAND POSITION

        3way position (Standard position/Narrow position/Soundbar position)

      • REMOTE CONTROL

        Standard Remote

      • BEZEL COLOR

        Titanium Black

      • BEZEL DESIGN

        Metal Flush Surface

      • Stand design

        Metal Slim Wedged Stand

  • Accessibility

      • Audio Description (Audio key)

        Yes

      • Screen Reader

        Yes

      • Closed Caption

        Subtitle

      • Text Magnification

        Yes

      • Voice Search

        Yes 6

      • Accessibility Shortcut

        Yes

  • Accessories

      • Optional accessories

        Camera Unit（CMU-BC1) 5;Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Depends on usage of terminal))Depends on country selection

  • What’s In The Box

    • Table Top Stand
    • Voice Remote Control
    • Batteries
    • AC Power Cord
    • Support Belt
    • Operating Instructions
    • Quick Setup Guide

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